How do you change the world?

Back when print was more relevant than it is today, a well-known printer wanted to know how they could make the printing industry “less dirty” and went about building a co-generation facility in the middle of LA. This had the added benefit of not only saving them energy but money as well. This also became a selling point so an entire campaign was developed around the idea of “make-ready” which is what the print shops used to get the presses up and running. By layering different client projects on top of each other, different pieces of art emerge and “This is Trash” was born. The “Ok” presscheck approval sticker was a nice touch.